Publications

TITLEYEARJournalAuthors
AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenues2023Journal of Business ResearchManis & Madhavaram
Building capabilities for software development firm competitiveness: The role of intellectual capital and intra-firm relational capital2023Information & ManagementMadhavaram, Appan, Manis, & Browne
The Curvilinear Role of Trust in Marketing Systems: Analysis of a Moderated-Mediation Model with Hierarchical Linear Modeling2023Journal of MacromarketingManis, Cockrell, & Friske
Capability bundling for effective supply chain management: An integrative framework and research agenda2022Journal of Business LogisticsMadhavaram, Manis, Rashidi‐Sabet, & Taylor
Technology-enabled sales capability: A capabilities-based contingency framework2022Journal of Personal Selling & Sales ManagementBadrinarayanan, Madhavaram, & Manis
The Impact of Virtual Marketing Strategies on the Price-TOM Relation 2022The Journal of Real Estate Finance and EconomicsAnderson, Freybote, & Manis
The Interplay between Advertising and Society: An Historical Analysis2021Journal of MacromarketingMcdonald, Laverie, & Manis
The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise2021Journal of MacromarketingHunt, Hass, & Manis
5 Principles for Responding to Customer Reviews2020Harvard Business ReviewManis, Wang, & Chaudhry
The digital era has changed marketing: A guide to using industry certifications and exploration of student perceptions of effectiveness2020Marketing Education ReviewLaverie, Humphrey, Manis, & Freberg
Inaugural events and beer tourist behavior: Capitalizing on the craft beer movement2020Event ManagementManis, Chang, Fowler, & Blum
The virtual reality hardware acceptance model (VR-HAM): Extending and individuating the technology acceptance model (TAM) for virtual reality hardware2018Journal of Business ResearchManis & Choi
Filling the educator pipeline: Recruiting male family and consumer sciences teachers2017Journal of Family & Consumer SciencesGodfrey & Manis